So you have been working on this amazing offering, but not sure if you should start or if it is suited to your audience’s needs.
This is where concept comes in…
So why should you validate your concept anyway?
The beginning of a new concept turns us all into idealistic people who think the whole world awaits our invention, this is the
reason biases and excitement have to be checked. You want to solve the right problem at the right time but also design low
risk prototype and use minimal resources for marketplace testing.
By having a clear value proposition in place, understand the problem you are solving will set out apart from the
competition. Capitalizing on the gaps that you will find on the market and attending to a specific need by creating a
memorable user/customer experience should be your main priority.
The uniqueness of your concept should be rightly elaborated as to be recognized and directed to the right audience. It is
pivotal in this instance to use the right research methodology and leverage the right tools and communities to get the
You will receive insightful lessons and workbooks on designing effective ways to validating your business concept. They
will allow to decide whether or not your startup concept is worth pursuing and adjustments that need to be made along the
You will learn how to turn your assumptions into workable hypotheses and assign metrics,
You will define your ideal client, do a competition analysis and design your business solution
Choose the right experiment for your business idea validation, set your goals and run it using the techniques and the toolkit provided,
You will then decide if it is worth your while.
If you have any questions, or if you want to become part of our team